The 10 Year Turnaround
From $1M in Debt to $20M+ Strong
A Decade-long Journey based on Focus, Teamwork and Trust
As we close in on another anniversary of being in business, it’s always a time of reflection. And, even though it’s time to celebrate our 24 year anniversary; it’s a great time to talk about our “10 Year Turnaround".
Let’s rewind the tape to May 2016…everything seemed normal in my life.
The key word here is “seemed”; and it was anything but normal.
From the outside, everything appeared great.
My oldest son, Brad, was preparing to graduate from JMU with a degree in finance.
My middle son, Andrew, was having a once-in-a-lifetime season in which his high school lacrosse team was undefeated and on their way to a state title.
And, my youngest, Ava, was enjoying the good-life of being a 7 year-old in a world full of wonder.
Thanks to my wife, Vickie, and my kids…THIS part of my WAS normal and everyone was thriving.
But my work-life…not so much.
Although the business was celebrating our 14th anniversary, we weren’t in good shape…and things weren’t “normal”. And to be completely honest with myself, I was miserable.
This was after a period of time in which our growth had flat-lined, and my business partner and I were having a tug-of-war on how to effectively run the business. Ultimately, we found ourselves in a situation in which he had a quick, unexpected departure from the company.
And now…almost overnight, I was 100% in the ‘driver’s seat’ of the business…which was refreshing and exciting.
But we were close to $1 Million in debt with money owed to banks, suppliers, investors and the good old IRS.
This was definitely not ‘normal’, and it was fairly daunting.
It was a reality check, and a gut-check!
I was 48 years old with an amazing family, a beautiful home, and I had to figure out how to keep it all together.
Luckily running a business involves a lot of math, and everything can be represented on spreadsheets. And, remember…Math doesn’t lie!
I would spend hours looking at growth-based projection models; I would run multiple scenarios to see how the numbers changed based on growth rates.
The math told me that if I could execute modestly, we could be out of debt in less than 5 years.
And once we got to positive territory, then I could truly start enjoying the fruits of my labor.
That was May 2016, and we called this new era, CleanOffice2.0.
We even had CleanOffice2.0 T-shirts made, and had a happy-hour celebration to kick-off the next chapter of CleanOffice2.0.
At the time, I thought it was important to ‘own’ the situation and to make sure our team understood the circumstances and knew the challenges and goals that lay ahead.
It was at this exact period of time, that I became fully engaged in BSCAI; our industry trade association. It was also the start of my experience in an industry peer group.
For this first time ever, I had peers (buddies) who I could lean on to share my experience, and receive honest, constructive feedback on how to navigate the company going forward.
This was the start of a 10-year journey. Month-after-month we chipped away at debt.
We invested in stronger team members, and I carefully built a trusted management team that understood our vision and mission.
As a team, we set goals and objectives, and then we worked like hell to make them reality.
In 6 years, we doubled the size of the company; and now 4 years later, we have almost doubled again.
We are now a strong, regional company that generates well over $20M in annual sales while supporting close to 600 team members.
We have 3 operating divisions, that are independently successful and provide best-in-class service to 300 client sites.
The debt that once seemed like an ominous mountain is now just a memory in our rear view mirror.
And, now we can really act normal, because things are normal.
In fact, things are a lot better than ‘normal’; we are truly having FUN!
Writing these thoughts and sharing part of my journey is really cathartic. And, I owe many thanks to many people:
My entire CleanOffice Family and my senior leadership team: Heather, Rene, Norma, Josh and Paul
My BSCAI Peer Group peeps: Brad Klein and Steve Shuchat
The entire BSCAI staff, Board members, and the hundreds industry connections that are dear to me
Our Clients & Industry Service Partners, many of whom have become trusted friends and confidantes
And my Family…Vic…Brad…Andrew…Ava…you were always there for me and, you loved me even when we were on the brink of disaster.
Truth be told…I don’t think I ever told them how bad things were…whoops!
Looking Ahead…
Clarity is Your Compass
Every year in January our industry association, BSCAI, hosts a leadership conference for C-Level executives in the commercial cleaning industry.
These events typically take place in tropical / resort-style locations, and it would be easy to assume this is simply an indulgent activity for business owners and executives to bask in the fruits of their labor. And, truth be told, there is no shortage of sun, sand, water, food, beverage and a little golf, snorkeling and story-telling.
However, for me it's a time to recharge, regroup and look forward to the upcoming year ahead.
What do I want to accomplish? What do I want for our organizational goals and objectives? How do we get there? What challenges and risks might be looming around the corner? What new opportunities and possibilities can we identify and capture?
Years ago, I would contemplate the year ahead, and allow ideas and visions to swirl around my head.
I never had a shortage of goals, objectives and intentions for the new year, but something prevented me from writing them down and committing to anything.
Looking back, this was the ultimate cop-out....I never failed and I never came up short. Not because of any remarkable achievement. But because I was too coward to document my intentions. And, the results? They were "meh". We went through the basic motions on a daily, weekly, monthly basis and had mediocre results. But we never failed...only because we never really had a target to aim for.
I was a business "tumbleweed"...I basically let the winds of success/failure, opportunities/challenges blow me around in whatever direction the winds prevailed.
If this sounds fun, it isn't.
It's exhausting and frustrating, and the only silver lining is that you never miss your goals (because you were too chicken to set them).
About 7 years ago...after 15+ years in business...I finally grew up. I was tired of being a tumbleweed.
It was time to put a rudder in the water and start controlling my own journey.
Each January, I now set goals and objectives, both personally and professionally.
Some are tangible / measurable objectives; and some are more subjective and anecdotal in nature.
But they are clearly documented and visible for me, and my team members to see.
We know exactly where we are trying to go as an organization, and we work collaboratively to determine how we are going to get there. Sometimes we need to course-correct on the fly; and other times we need to bear down and push full steam ahead.
To be honest, it's a lot more fun when you are chasing targets and meeting objectives.
And, even when we fall short, there is a sense of satisfaction that we challenged ourselves fairly.
So as you look ahead in 2026, take the time to crystallize your goals and objectives. Put them to paper, own them and share them with your team.
Make 'clarity' your 'compass' and you'll have a far more successful journey!